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Marketing Analytics Market Outlook 2019 | Shows Industry Overview, Size, Share, Remarkable Growth Factors, Types, and Applications Forecast to 2024

Marketing

The “Marketing Analytics Market” research report 2019-2024 delivers comprehensive information and valuable insights about the Marketing Analytics industry. The information available in the Marketing Analytics market report is not only based on the facts but also on the case studies, which analysts have included to convey appropriate information to the clients in a well-versed manner. Marketing Analytics market report includes valuable information to assist new entrants, as well as established players, to understand the prevailing trends in the market.

Some Companies Are Covered in the Marketing Analytics Market:

  • IBM Corporation
  • Microsoft Corporation
  • Oracle Corporation
  • Salesforce.Com Inc.
  • Accenture PLC
  • Adobe Systems Incorporated
  • SAS Institute Inc.
  • Teradata Corporation
  • Neustar, Inc.
  • Pegasystems Inc.
  • Tableau Software
  • Google LLC

    Get a Sample Copy of the Report – https://www.industryresearch.co/enquiry/request-sample/13999697

    Market Overview:

  • The Marketing Analytics Market is anticipated to register a CAGR of 14% over the forecast period (2019-2024). The benefits of analytics have become highly obvious for companies as the competition for the retention of customers has become a necessity for the businesses. Companies these days use multiple channels to keep the customers informed and connected with them. Analytics solution allows them to keep track of the impact of the actions taken. This has resulted in the Integration of these solutions with the existing ERP solution, which is beneficial in using the generated and available data.
  • Increasing need to utilize marketing budgets for an effective ROI is estimated to boost the market over the forecast period.
  • Further, the adoption of cloud technology and Big Data is also increasing the growth of the Marketing Analytics market.
  • Over the course of 2017, technology giants like Google, Adobe, Salesforce, and Oracle added more data sources to their ever-growing marketing capabilities. This particular trend is expected to continue, as businesses of all sizes work to lessen the complexity of data collection, cleansing, and usage across their organizations.

    Scope of the Report:

  • Marketing analytics software aid a company in tracking the data pertaining to traffic, leads, and sales. Implementation of marketing analytics helps the person of interest to compare between various mediums of operation, such as social media vs. blogging vs. email marketing etc. these analytics also aid in diagnosing the difficulties faced in a particular channel, and the tactical steps which need to be taken to improve the background.

    Reasons for Buying Marketing Analytics Market Report:

    • This report provides pin-point analysis for changing competitive dynamics
    • It provides a forward looking perspective on different factors driving or restraining market growth
    • It provides a five-year forecast assessed on the basis of how the market is predicted to grow
    • It helps in understanding the key product segments and their future
    • It provides pin point analysis of changing competition dynamics and keeps you ahead of competitors
    • It helps in making informed business decisions by having complete insights of market and by making in-depth analysis of market segments

    For More Information or Query or Customization Before Buying, Visit at – https://www.industryresearch.co/enquiry/pre-order-enquiry/13999697

    Key Market Trends:

    Social Media Marketing Anticipated to Record

    Social media marketing has been on the rise owing to many developments, such as chatbot and other applications. It is estimated that machines can generate about 20% of the content.

    Chatbots have been implemented to give an enriched experience to the consumer. According to Facebook, about 100,000 monthly active bots on Facebook Messenger, which offers a variety of new platforms for marketers to connect with potential customers.

    The amount of spending on social media video advertising has nearly double compared to previous years. The growth of social media, such as Facebook, integral, and Snapchat have emerged as one of the primary medium of advertising.

    According to a survey done by HeyWire business about 53% of its consumers prefer the use of electronic media such as email, web chat or social instead of phone support. About 79% of consumers have been seeking other forms of consumer support. 31% have emphasized the need for text as an available support option.

    North America to Hold Major Share

    Many of the major market players have been in this region. Marketing budgets in the company have been increasing and companies, such as Ebiquity have been investing further in the region to increase the number of services provided. Many companies have comparatively reduced the budget expenditure in the region owing to the recent slump in the region. This decrease further emphasizes the need for an optimal spend of budgets, which emphasizes the need for marketing analytics software in the region. Use of machine learning (ML), natural language processing (NLP), and artificial intelligence (AI) has further enhanced the capabilities of marketing analytics in this region. Use of qualitative analytics and such advanced analytics tools is currently limited to large enterprises, as they are costlier solutions and demand huge resource and capital investment.

    Marketing Analytics Market Report Provides Comprehensive Analysis of:

    • Functional market industry outline
    • Up and downstream industry examination
    • Channels and propositions believability
    • Market challenge by key players
    • Enhancement suggestions examination

    Purchase this Report (Price 4250 USD for single user license) – https://www.industryresearch.co/purchase/13999697

    Report Highlights:

    • Market Dynamics – Drivers, Restraints, and Opportunities
    • Market Segmentation – Types, Applications, Regions, and Technology
    • Market Trends
    • Competitive Landscape
    • SWOT Analysis and Porter’s Five Forces Analysis

    Detailed TOC of Marketing Analytics Market Report 2019-2024:

    1 INTRODUCTION
    1.1 Study Deliverables
    1.2 Study Assumptions
    1.3 Scope of the Study

    2 RESEARCH METHODOLOGY

    3 EXECUTIVE SUMMARY

    4 MARKET DYNAMICS
    4.1 Market Overview
    4.2 Industry Attractiveness Porter’s Five Force Analysis
    4.2.1 Threat of New Entrants
    4.2.2 Bargaining Power of Buyers/Consumers
    4.2.3 Bargaining Power of Suppliers
    4.2.4 Threat of Substitute Products
    4.2.5 Intensity of Competitive Rivalry
    4.3 Introduction to Market Drivers and Restraints
    4.4 Market Drivers
    4.4.1 Increase in Social Media Channels
    4.4.2 Increasing Need to Utilize Marketing Budgets for an Effective ROI
    4.4.3 Adoption of Cloud Technology and Big Data
    4.5 Market Restraints
    4.5.1 High cost of implementation and System Integration issues for Marketing Analytics Software
    4.5.2 Availability of Many Free Open Source Software
    4.6 Technology Snapshot

    5 MARKET SEGMENTATION
    5.1 By Deployment
    5.1.1 Cloud
    5.1.2 On-premise
    5.2 By Application
    5.2.1 Online Marketing
    5.2.2 E-mail Marketing
    5.2.3 Content Marketing
    5.2.4 Social Media Marketing
    5.2.5 Other Applications
    5.3 By End User
    5.3.1 Retail
    5.3.2 BFSi
    5.3.3 Education
    5.3.4 Healthcare
    5.3.5 Manufactuing
    5.3.6 Travel and Hospitality
    5.3.7 Other End Users
    5.4 Geography
    5.4.1 North America
    5.4.2 Europe
    5.4.3 Asia Pacific
    5.4.4 Latin America
    5.4.5 Middle East and Africa

    6 COMPETITIVE LANDSCAPE
    6.1 Company Profiles
    6.1.1 IBM Corporation
    6.1.2 Microsoft Corporation
    6.1.3 Oracle Corporation
    6.1.4 Salesforce.Com Inc.
    6.1.5 Accenture PLC
    6.1.6 Adobe Systems Incorporated
    6.1.7 SAS Institute Inc.
    6.1.8 Teradata Corporation
    6.1.9 Neustar, Inc.
    6.1.10 Pegasystems Inc.
    6.1.11 Tableau Software
    6.1.12 Google LLC

    7 INVESTMENT ANALYSIS

    8 MARKET OPPORTUNITIES AND FUTURE TRENDS

     

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